Fairview Health Services Sr Marketing Manager in Minneapolis, Minnesota
The Senior Marketing Manager is responsible for providing thought leadership and strategic marketing counsel for assigned priority business areas/service lines. The role develops, oversees the implementation of, and evaluates the performance of marketing plans that lead to measurable business results. The senior marketing manager serves strategic business needs, and is a trusted and influential marketing consultant to business partners. It is also a highly collaborative role with internal marketing teams as well as a multitude of cross-departmental partners and suppliers.Uses broad knowledge and experience in marketing, digital marketing, communications and brand strategy to develop effective marketing campaigns and oversee their successful completion, as directed by Director of Marketing along with business leadership.
Gains insight into key external audiences, market dynamics, competitive landscape and environmental trends in order to assess needs
Builds clear understanding of business strategies, challenges and areas of focus
Develops, presents and implements marketing plans for assigned practice areas/business endeavors to achieve business objectives—to improve customer awareness, impression, use/acquisition, preference, and ultimately long-term loyalty and advocacy
Provides expert marketing counsel, generates original ideas, and presents convincing business cases and rationales for recommended approaches
Oversees successful execution and performance measurement of promotional programs including integrated campaigns, new product/service launches, advertising, direct marketing, media relations, web content, landing pages, events, collateral, sponsorships, social media
Oversees programs that enhance patient experience and fosters patient engagement through clear and consistent messaging and branding in on-site patient-facing communications, such as signage/displays, posters, patient materials and digital displays
Regularly keeps clients apprised of progress against plans through consistently delivered status reports/performance dashboards
Applies allocated marketing budgets to marketing tactics; manages budgets throughout the year
Defines market research and analysis needs; seeks to close insights gaps through secondary and primary research sources
Ensures content/messaging is relevant and impactful to audiences, as well as accurate, clear, and backed up by validating information
Acts as business partner liaison and relationship manager for practice area and business unit leadership; regularly works with the most senior leaders within service lines and business units
Partners/collaborates with outreach, business development, corporate communications, Foundations, product development, media relations, patient education, and compliance/legal
Defines, tracks and reports on program success metrics and measurement; applies learnings to planning; defines and executes course corrections
Develops clear, focused Strategic & Project (creative) Briefs to provide effective direction for internal teams to deliver on-target solutions
Provides leadership in team collaboration efforts, such as continuous improvement, employee engagement and other ad hoc endeavors
Education: Bachelor’s degree or equivalent experience and training in marketing, communication or healthcare.
Experience: 8+ years experience in progressively responsible marketing or marketing communication roles.
Education: Master's degree in business, integrated marketing, business communications or healthcare administration
Experience: Healthcare provider/care delivery marketing experinece; maketing planning and/or client service experience
CRM Experience, preferably Salesforce
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Fairview Health Services (fairview.org) is an award-winning, nonprofit health system providing exceptional care across the full spectrum of health care services. Joined by HealthEast in June 2017, Fairview is one of the most comprehensive and geographically accessible systems in the state, with 12 hospitals—including an academic medical center and long-term care hospital—serving the greater Twin Cities metro area and north-central Minnesota.
Its broad continuum also includes 56 primary care clinics, specialty clinics, senior living communities, retail and specialty pharmacies, pharmacy benefit management services, rehabilitation centers, counseling and home health care services, medical transportation, an integrated provider network and health insurer PreferredOne. In partnership with the University of Minnesota, Fairview’s 32,000 employees and 2,400 affiliated providers embrace innovation to drive a healthier future through healing, discovery and education.
EEO/AA Employer/Vet/DisabledAll qualified applicants will receive consideration without regard to any lawfully protected status.
Requisition ID 2019-30067
Profession Non-Clinical Professional
Location Fairview Corporate
Hours per 2 weeks 80